Social Media Manager

SOCIAL MEDIA MANAGER

SUMMARY

The Social Media Manager is the agency’s social media strategist and leads implementation on all social media channels. This person must demonstrate extensive social media experience. The social media manager actively participates in a wide variety of social media activities such as content creation, community development and management, and so on. The social media manager must be able to think strategically, as well as lead the implementation of social media programs. 

The social media manager must be a storyteller, someone who knows how to connect with people in a real and genuine way to drive a personal connection with clients. Equally important, successful candidates also will be able to provide supporting metrics and analytics.

This person recommends social media channels appropriate for client marketing, and guides clients in adopting social media strategies.  The social media manager coaches clients, and agency staff, in how to participate in the social media conversation to help grow customer-brand relationships.

The social media manager advises on, manages and monitors the agency’s social media initiatives and participation, and works to grow agency staff participation in and understanding of social media as an agency self-promotion and engagement tool.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Develop, implement, and manage social media strategies tailored to each client's goals and target audience.

• Implements and manages social media programs across multiple accounts.

• Experiments with new and alternative ways to leverage social media activities.

• Stay up to date with the latest social media best practices, trends, and technologies.

• Collaborate with internal teams to ensure cohesive campaigns.

• Strategizes with and educates the account service team and clients on incorporating relevant social media techniques.

• Measure the success of social media campaigns using analytics tools.

• Use social media marketing tools such as Hootsuite, Buffer, Sprout Social, etc.
• In conjunction with the account service team, communicate with clients regularly to update them on progress and gather feedback.

• Build and maintain relationships with industry professionals and influencers to create strong networks.

• Provide stakeholders with regular reports and insights on social media performance.

• Present strategies and results to clients and account service team.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION & EXPERIENCE

Education:

Bachelor’s degree in social media marketing, marketing/advertising or related field, or equivalent experience.

Experience:

4 to 6 years experience carrying out social media marketing activities and leading the strategic marketing projects for various lines of business.

SUPERVISORY RESPONSIBILITY

No supervisory responsibility for this position.

Our Values:

Native American Owned & Proud | Accountable | Team Focused | Innovative | Visionary | Excellence

AAP/EEO Statement

Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.